A SOLID ACTION PLAN FOR GROWTH THAT’S GUARANTEED
Research has shown that 84% of large & small businesses don’t operate from a true growth plan.
Traditional business plans are usually filled with conventional marketing strategies and are often missing the actionable tactics required for sustainable growth. In other words, businesses rarely pursue marketing actions they can sink their teeth into usually relying on or two primary growth methods without ever giving thought to new & worthier ones.
That’s why we start our clients with a 90 Day Reset. It’s specifically for businesses who are almost (but not quite satisfied) with their revenues- and can’t figure out what other methods they could “sprinkle” in to achieve ultimate business growth.
What is a 30 day Reset & how could it benefit my business?
It’s a “7-step revenue loss analysis” geared to reset your paradigm on what’s possible and to identify the areas where you’re missing out on incremental results, revenues, and bottom line profits.
The 30 Day Reset focus is based on the seven sciences of business building:
Hidden Assets
Overlooked Opportunities
Underperforming Activities
Undervalued relationships
Underutilized distribution channels
Untapped Selling Systems
Little Known Marketing Approaches
In order to reveal, to you, the overlooked marketing & selling opportunities and untapped revenues possible in your business we “crack the shell” by:
1. Uncovering Hidden Marketing Assets
Look for under promoted Or non-existent unique selling proposition including owner or staff expertise, competitive advantages – price leadership, differentiation, focus, competitive disadvantages, unique products, guarantees, unique benefits, services, etc. Also look for ways in which extra value could be added to the customer.
2. Leverage Current Marketing Process
Look for low closing ratio, sub-par sales people, no follow-up, up-selling opportunities, packaging opportunities, current sales aides, staff allocation of time, reallocation of marketing dollars or redirection of marketing efforts to more profitable areas
3. Past, Present, and Prospective Customers
Look for a customer base that is not being worked, inactive customers, lack of a data base, cross selling opportunities in the business, back end opportunities, re-activation opportunities etc.
4. Alliance Opportunities
Look for relationships with other businesses particularly in your own data base, look for businesses who target the same type of customer or has them in your data base now, look for complementary businesses that are located near by.
5. Media
Look for the different media you use, do you have an objective, do you use the media for their strengths, do you budget enough to be effective, do you spray & pray, do you reach the right market, with enough frequency, is the message compelling, is donation confused with advertising.
6. Community Marketing
Look for ways to boost the image in the community, is there unique owner expertise, or ideas for seminars or workshops, could you write a press releases? Are their community relationships that could be established, are there sponsorships or donations that would be appropriate?
7. Direct Marketing
(Look for ways in which the business and its products and services could be marketed directly to the buyer through a letter, lumpy mail, , etc. See if this could expand the business beyond the local area.)
Your business will be tested, measured, secret-shopped, analyzed, challenged, & measured like never before. This experience isn’t for everyone but the business’ who accept a 30 Day Reset are amply rewarded and many have claimed this investment to be the most valuable business decision they’ve EVER made.
Our 30 Day Reset action plan & experience comes with a 5 time “completely tickled & thrilled guarantee.” If you don’t feel you’ve received 5 times the value of your 30 Day Reset investment or if we’re unable to uncover one million dollars of lost revenue, we will refund your 30 Day Reset investment in full.
